Jessica Hische & Erik Marinovich are two San Francisco based letterer and designers who founded a creative studio, properly titled, Title Case. There, Jessica and Erik produce professional typographical work while offering workshops for the SF Bay Area community. Jessica was named Forbes Magazine "30 under 30" in art and design as well as an ADC Young Gun, and Erik co-founded Friends of Type with clientele, such as the New York Times, Nike and The Atlantic. They each have their own work style that facilitates their own creative process, but they both possess a high level of skill and passion for the typographic arts.
Their workstations at Title Case were personally tailored to their needs, and it was interesting to see how their work process flowed and what they prioritized. Erik, for example, favors writing by hand rather than digital, so he keeps a roll of tracing paper within arm's reach. Additionally, he likes to keep books and magazines around as inspiration in hopes it would better work, which I thought could be useful. He goes on to explain the need for multiple iterations during the earlier conceptual stages, and that the exploratory phase is very important to his process. This process and using new material and tools can lead to unexpected results that cannot be produced on a computer.
Jessica brought along the discussion of unity, using her novel design for Barnes & Nobel as an example. She commented on the use of text that would emphasize or simply match the ornaments on the cover, mentioning unity is decided early on in her process, while lettering and ornament is a marriage that evolves throughout it.
Witnessing the difference in professional thought process was very helpful for a student in design at the start of his/her career. From the video, I am now able to pick and choose what will work for me down the road.
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