Hierarchy is a powerful tool designers use to express an order of things for the reader to perceive, i.e. a method used so that viewers could easily understand a content's importance or urgency. Magazines and websites utilize hierarchy in their layout design, keeping their title / most important content within the mass-head. Western style reading (Top-down and left to right) is a good place to start when dealing with hierarchy and navigation, but it is not the only way to achieve importance. A large weight font in comparison to the rest of the layout can be flush right and still be read first due to its size.
An image and text can integrate well just by using a possible line of sight and/or angles of objects that will point to the text block. Additionally, exaggerating size and/or weight to increase contrast can work in your favor in establishing a clear hierarchy. All of these tools are used to hold and captivate a reader, but for each rule there are also exceptions.
Color is another method designers use to establish a strong hierarchy. Typographic color can separate, it can link and it can unify content on a page for the reader to perceive.
No comments:
Post a Comment