In this video, the grand father of design, Kit Hinrichs, reminisces about his upbringing, education, and highlights the need to expand one's mind by being exposed to new environments. His approach to design mimics his approach to life, with clear and distinct goals in mind.
Straight out of high school, Hinrichs was accepted to Art Center in LA, where the average age for freshmen was in the mid-twenties. There, he was exposed to the wide variety of lifestyles and personalities, which shaped his persona and career. With new experiences driving his creativity and lifestyle, he decided to spend a year living and working in Germany, and to later enlisted to the Marine Corp upon graduating Art Center. He believed that new experiences make better work - meeting people and going to new places that one wouldn't do normally.
Bouncing around studios in New York, setting up his own studio in SF which later merged with Pentagram, and now heading Studio Hinrichs also in SF. Kit uses a small, but trustworthy team with the mindset that smaller team dynamics mean stronger, more efficient work. He also believes that design should make something better, not just look pretty.
Overall, Kit showed great passion and admiration for great communicating design. His extensive library and collection of americana exemplifies a love for art and his country. Growing as a designer pre-digital age makes him rely on his team to do most of the computerize artwork, but his ideas and sketches are still powerful and unique in its own regard.
No comments:
Post a Comment