Thinking Conceptually: Wage Discrimination

Concept: I wanted to create a simple design illustrating the issue of wage discrimination in the work place. Initially, my thought process and early drawings focused on the male / female dichotomy, but finalized the poster to encompass a broader range of discrimination that can be seen in western culture. 

Object to Mark: Ramen

Process: I wanted to design a logo for a ramen restaurant. After simplifying a bowl of tonkatsu ramen, the amount of ingredients were overwhelming the design. I focused on the identifiable objects that most people would relate to...a bowl, noodles, and a pair of chopsticks. While researching other ramen designs, I wanted to distinguish myself and my logo by adding the marinated soft boil egg associated with ramen. Below is my step-by-step process I had leading to the final logo.

Mind On Design: Armin Hofmann

Design Disruptors Review

Design Disruptors was a revealing look inside the world of product design, focusing on the idea of a designer as a problem solver rather than an artist. The film incorporates the idea of user interface (UI) design and user experience (UX) design, concepts that were explained as a "feedback loop," constantly being updated and refined for better performance after customer feedback. That constant improvement aspect really brought light to something I would like to pursue as a designer.

The contrast between art and design was again reiterated by stating that "art creates questions, while design creates solutions." Design challenges differ from company to company, but finding out what the company represents, a designer can make that idea tangible. Disruptors do not follow the rules, and the best design is an invisible one — where a user can feel a certain way, have a connection with a device and brand without even knowing it.